Las Vegas was buzzing with energy this weekend as ComplexCon shattered attendance records, welcoming an impressive 60,000 visitors over its two-day extravaganza. Among the over 300 cutting-edge brands showcasing their latest innovations, Crease Beast stood out as a must-visit experience for sneakerheads and streetwear enthusiasts alike.
Making its ComplexCon debut, Crease Beast went all out, custom-building a life-sized foam pit filled with their signature memory foam crease protectors. But this wasn’t just any booth—it was an interactive treasure hunt. Visitors eagerly jumped into the pit to search for foam pieces marked with prize values. The rewards ranged from crease protectors to CB socks, T-shirts and more, with the ultimate grand prize being $500 in cash.
From the moment the doors opened, the foam pit attracted a constant flow of attendees, quickly becoming one of the most popular activations of its size. The energy around the pit was contagious, with participants cheering each other on and lining up to take their turn. Fans praised the experience for combining fun, creativity, and the brand’s core mission of protecting their beloved sneakers.
“We wanted to bring something memorable to ComplexCon, something fun and interactive, while staying true to what Crease Beast stands for,” said Crease Beast founder, Matt Jones. “It was a lot of work to bring it to life with our small team but watching people light up as they dove into the pit and uncovered prizes made it all worth it.”
This year’s ComplexCon was not only a milestone for the event, breaking records with its massive turnout, but also for emerging brands like Crease Beast. The event brought together industry insiders, designers, and fans from around the globe, offering an unparalleled platform to engage with sneaker culture on a deeper level.
With its standout activation and the buzz it created, Crease Beast proved it’s more than just a name in sneaker care—it’s a brand that knows how to make an impact. After their success at ComplexCon, it’s safe to say the sneaker community can expect more innovative experiences from Crease Beast in the future.
About Crease Beast
Crease Beast is dedicated to helping sneaker enthusiasts keep their footwear looking fresh with high-quality memory foam crease protectors. Designed for comfort and multi-use, their products empower sneakerheads to wear their kicks without fear of damage. For more information, visit creasebeast.com or follow them on social media at @thecreasebeast.
