AMBASSADORS BEST PRACTICES AND SELLING POINTS

Best Practices 

1. Follow Product Instructions:

Carefully follow the directions on the back of the box on how to properly wear The Crease Beast and watch this video [How-to Video]. 

2. Shoe Selection:

Leather shoes work best since the creasing shows more. Avoid using shoes with hard mesh toe boxes or other materials that don’t typically crease.

3. Highlight Memory Foam:

Show your audience how soft the memory foam inserts are by squeezing and GENTLY stretching them. 

4. Foot Sleeve Usage:

Always wear the foot sleeves over a pair of socks—not on bare feet. 

5. Hooks:

The slide-open box design makes for a strong visual hook at the beginning of your video. Two other main visuals that help sell the product are: the foam being inserted into the sock and when your foot slides into the shoe and knocks out the creases. These are simple suggestions; no one knows your audience better than you. Use your creativity to capture their attention. 

6. Use a Tripod:

For clean, stable close-ups to showcase the product in its best light. 

7. No Competing Brands:

Do not display packaging or reference names of other crease protector brands. Refer to competitors generically (e.g., "hard plastic shields"). 

Selling Points 

1. Dual Functionality:

The only crease protector that both prevents creases in new shoes and reduces creases in old/worn shoes. 

2. 100% Memory Foam Design:

Made entirely from memory foam to promote natural foot movement. No plastic, no discomfort, and NO DUCK WALKING. 

3. Multi-Use:

Crease Beast works with a wide variety of sneaker styles. Unlike Force Fields, one Crease Beast set works on multiple pairs of shoes. Emphasize the price savings. (One CB=29.99, FF for all your shoes= $12+ $12+ $12+ $12+etc…) 

4. Lightweight Foot Sleeves:

Breathable material that ensures your feet stay dry.

5. Custom Pocket Sock Design:

Customers are able to add-on our pocket socks to any order as an upgrade from the foot sleeves. Sock selling points: Seamless and extra-cushioned bottom. They come in crew, ankle, or no-show in black or white. 

Reference Videos 

Please take a look at our Instagram reels for examples of how we showcase the product. This will be a good point of reference for when you start to make your own content. 

Best Practices Breakdown 

Viral Content from our Instagram Page:

Reel 1 | Reel 2 | Reel 3 | Reel 4 

We can’t wait to see your creativity shine! If you have any questions or need content inspiration, reach out to our team anytime:

affiliates@creasebeast.com or message us directly on IG.